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Digital Marketing
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Frequently Asked Questions
Unlike traditional media, in the digital environment, you have the opportunity to display your brand to a much more segmented audience. Another important aspect is the ability to measure results through relevant and detailed metrics. You can even measure the number of contacts generated by a specific action.
The approach will depend on the scope. It’s not the same to compete with the top seller in your industry nationwide as it is to have an e-commerce site and want to stand out locally. Consequently, some elements are highly competitive, impacting the time and budget for a digital marketing campaign.
The pace at which results are achieved is directly related to the strategy to be adopted. A mixed strategy, which should be considered from the start when developing websites or landing pages, including PPC (such as Google Ads and Facebook Ads, among other platforms), social media, SEO, and email marketing, should produce immediate results that improve with each cycle iteration. It’s important to note that one of the most significant benefits that distinguish digital marketing strategies from traditional marketing is the immediate measurement of results.